Gawker site definition8/8/2023 ![]() The last couple of months we’ve had between 90 and 95 million unique visitors, and about 200-plus million monthly video views. RAJU NARISETTI: The idea behind putting these sites together into what is called the Fusion Media Group is that, in many ways, these are the web’s most irreverent and beloved brands, whether you’re talking about The Onion or Clickhole or Jezebel or Deadspin.įrom a business point of view, what happens when you put these brands under one metric, is that we have the web’s premier audience at scale. ![]() SHAN WANG: Can you take me through the changes that the company has had to undergo in the past few months both on the business and editorial sides? I know, for instance, a single sales team is selling ads for the entire group. Our conversation is below, lightly edited for length and clarity. I spoke with Narisetti about what exactly Fusion is now, the relationship of the former Gawker Media sites to the rest of Univision, the goal of developing television shows off of those sites, and its ambitious doubling down on e-commerce efforts. Everyone - including Fusion the site and the Onion sites - is moving to Kinja, Gawker’s publishing platform. Gawker itself, now officially fall under the group known as Gizmodo Media Group, which falls under the Fusion Media Group, which includes Fusion the site, as well as sites Univision acquired in the past couple of years, such as The Onion and The Root. Once that was done, as you’ve seen in the last couple of months, we then had to figure out: Why duplicate them, since we now have them?”Īll the former Gawker Media sites, except for - R.I.P. ![]() (Narisetti, a former News Corp senior vice president, was brought on in September to lead GMG.) “But then there was an opportunity for Univision to look at sites already out there - the Onion group on satire, or the Gizmodo group of sites. “Fusion’s intent was to build all those capabilities inside Fusion - to have a satire vertical, to have a food vertical, to have a women’s vertical, to have a vertical on sex and relationships,” Raju Narisetti, CEO of the renamed Gizmodo Media Group, told me in an interview last week, the day Fusion and the Root moved into the same offices as GMG. In the whirlwind months post-sale, as Univision tried to integrate these new sites with the specter of lawsuits still hovering, the company laid off 200 people, a significant number of them from Fusion. Then, in August, another shift: Univision bought the non-Gawker sites of the Gawker Media Group for $135 million, adding popular sites like Gizmodo, Deadspin, and Jezebel. (Last April, Disney left the partnership.) What Fusion wanted to be evolved yet again, as it expanded its target audience beyond “Hispanic millennials” to a multicultural demographic interested in everything, from heavyweight investigations to pop culture commentary to social justice issues to environmentalism to talking hot dogs. ![]() What exactly is Fusion? is a question many asked when the Univision- and ABC/Disney-backed television venture first launched, and asked again when it began hiring big-name journalists to helm its digital news arm, and again when the news site debuted in 2015. ![]()
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